We’ve been shown that life and business are fragile, but it’s the people that can keep it all together and make it worthwhile. Commercial real estate is widely known as a “people” business; but what exactly does that mean? And what are SIOR leaders doing to ensure they put people first? “I believe a genuine desire to help people will lead to so much success in the CRE industry,” says Landon Williams, SIOR, senior vice president capital markets, Cushman & Wakefield, in Memphis, Tenn. “CRE is no different than life—it’s truly about the people, and how we interact with others.” What goes around comes around, Williams believes, urging that we apply the “Good old-fashioned Golden Rule.”
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